IBM is reinterpreting design thinking for the modern, continuous delivery world, with a focus on
human centered outcomes of speed and scale.
They are utilizing the following principles of design thinking:
1. A focus on user outcomes (above all else)
2. Multidisciplinary teams
3. Restless reinvention
There are three tactical keys to IBM design thinking:
1. Hills- statements of intent which surround teams around a clear common goal
2. Playbacks- used to keep a globally dispersed team aligned, bring project stakeholders into the loop, and get feedback
3. Sponsor users- real people who use their products and greatly influence the work of design teams
The infinite loop symbol illustrates the process of observation, reflection, and making.
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