Communicating with Color

Color Studies

Color Studies

Scale

Take Away from Margo Chase

Their creative inspirations workspace is functional and eclectic.

The design studio has an open layout, ideal for collaboration and exchange of ideas.

Designers are open to feedback and discussion.

Assembly of teams varies, depending on the client, and consists of an account person and a creative

person.

Take Away from Doug Powell on Design Thinking

IBM is reinterpreting design thinking for the modern, continuous delivery world, with a focus on
human centered outcomes of speed and scale.

They are utilizing the following principles of design thinking:

1.  A focus on user outcomes (above all else)
2.  Multidisciplinary teams
3.  Restless reinvention

There are three tactical keys to IBM design thinking:

1.  Hills- statements of intent which surround teams around a clear common goal
2.  Playbacks-  used to keep a globally dispersed team aligned, bring project stakeholders into the            loop, and get feedback
3.  Sponsor users-  real people who use their products and greatly influence the work of design teams

The infinite loop symbol illustrates the process of observation, reflection, and making.